<?xml version="1.0" encoding="UTF-8"?>
<rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>kursrupiah.com &#187; Bisnis</title>
	<atom:link href="http://www.kursrupiah.com/category/bisnis/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.kursrupiah.com</link>
	<description>Kurs Rupiah Hari Ini, Kurs Rupiah Lengkap dari Pelbagai Bank</description>
	<lastBuildDate>Sat, 11 Dec 2010 06:31:49 +0000</lastBuildDate>
	<language>en</language>
	<sy:updatePeriod>hourly</sy:updatePeriod>
	<sy:updateFrequency>1</sy:updateFrequency>
	<generator>http://wordpress.org/?v=3.2.1</generator>
		<item>
		<title>Videogame Shop Uses Live Chat to take Online Orders</title>
		<link>http://www.kursrupiah.com/bisnis/videogame-shop-uses-live-chat-to-take-online-orders.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/videogame-shop-uses-live-chat-to-take-online-orders.html/#comments</comments>
		<pubDate>Sat, 06 Nov 2010 15:06:08 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/bisnis/videogame-shop-uses-live-chat-to-take-online-orders.html/</guid>
		<description><![CDATA[I know that my customers are those which are highly internet literate. Running a Videogame store I cater to a market of people who are always online and are up to date with the latest technological breakthroughs. That is why when things like online stores started popping up; I was one of the firsts that [...]]]></description>
			<content:encoded><![CDATA[<p>I know that my customers are those which are highly internet literate. Running a Videogame store I cater to a market of people who are always online and are up to date with the latest technological breakthroughs. That is why when things like online stores started popping up; I was one of the firsts that expanded my business into the internet to cater to a lot of online clients. The real problem was with the internet; many people would place their orders, questions and concerns all the same time. I was a logistics nightmare at first for I found it hard to organize everything that is coming from the web. But with livemoz and its <b><a href="http://www.livemoz.com/live_chat_software">live chat software</a></b>, I now have the organized operator network most topnotch companies have.</p>
<p>Livemoz enables to to chat with your customers, be it directly or through your operators. Yes, livemoz allows you to have unlimited operator seats that can work all at the same time. I started hiring people from other countries and need not directly supervise them. I just gave them instructions on how to take orders, when their shifts are and how to address customer concerns. The <b><a href="http://www.livemoz.com/">live chat</a></b> feature of livemoz has transformed my shop into a highly organize network of communicating parts.</p>
<p>Livemoz has the best <b><a href="http://www.livemoz.com/live_chat/conversion_rate_optimization">conversion rate optimization</a></b> features and I am glad I discovered this piece of groundbreaking technology. I do not know why everyone has picked it up yet. It is free, effective and downright very helpful.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/videogame-shop-uses-live-chat-to-take-online-orders.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Large Abdomen? Try Abdominoplasty</title>
		<link>http://www.kursrupiah.com/bisnis/large-abdomen-try-abdominoplasty.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/large-abdomen-try-abdominoplasty.html/#comments</comments>
		<pubDate>Fri, 24 Sep 2010 00:51:29 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/bisnis/large-abdomen-try-abdominoplasty.html/</guid>
		<description><![CDATA[Are you bothered by your large abdomen? If you are one of the unfortunate people who have large abdomen and want to reduce it, there are many options for you. Like you and many other people all around the world, I used to have a large abdomen. I was able to reduce its size through [...]]]></description>
			<content:encoded><![CDATA[<p>Are you bothered by your large abdomen? If you are one of the unfortunate people who have large abdomen and want to reduce it, there are many options for you. Like you and many other people all around the world, I used to have a large abdomen. I was able to reduce its size through a surgical procedure. If you, like me, are willing to go under the needle to improve your body’s shape, this surgical procedure can also be of great help. In fact, it is a good solution. Many people in the United States prefer it because it is tried and proven. I am one of those people who can testify about the effectiveness of <strong><a href="http://www.randallweil.com/procedures.html#body">abdominoplasty</a></strong> as a solution for large abdomen.</p>
<p>Abdominoplasty is also known as tummy tuck. It can be a good solution for women who have enlarged abdomen due to aging, pregnancy or overweight. Abdominoplasty involves removing of excess skin and fat on the abdomen area. The muscles will be tightened, too.</p>
<p>A surgeon in California performed this surgical procedure for me. If you want a reputable cosmetic surgeon to do your tummy tuck, you can visit Randallweil.com. I have visited this website. I filled out the free consultation booking form. Dr. Weil and his staffs discussed my options and the details of the abdominoplasty procedure during the consultation. They have also told me the possible costs which will include surgeon’s fee, anesthesia, operating room fee, materials and post surgical care. The rates are reasonable. Plus, you have the option to pay through personal check, cash or credit card.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/large-abdomen-try-abdominoplasty.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Hire a Translation Agency with a Hand Over 100 Languages</title>
		<link>http://www.kursrupiah.com/bisnis/hire-a-translation-agency-with-a-hand-over-100-languages.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/hire-a-translation-agency-with-a-hand-over-100-languages.html/#comments</comments>
		<pubDate>Wed, 08 Sep 2010 05:20:23 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/bisnis/hire-a-translation-agency-with-a-hand-over-100-languages.html/</guid>
		<description><![CDATA[What kind of language do you need your website to be translated to? If you have to maintain an official website for your business that caters to an international market, you need a professional translation agency. If you think about it, you would not be able to handle translation services all on your own. Your [...]]]></description>
			<content:encoded><![CDATA[<p>What kind of language do you need your website to be translated to? If you have to maintain an official website for your business that caters to an international market, you need a professional <strong><a href="http://www.translia.com/translation_agency"><strong style="font-weight: bold;">translation agency</strong></a></strong>. If you think about it, you would not be able to handle <strong><a href="http://www.translia.com">translation services</a></strong> all on your own. Your business depends on your website so you should make it as professional and as accessible as possible. There are <strong><a href="http://www.translia.com/translation_agencies">translation agencies</a></strong> that you can choose from as your partner. However, you need an agency that has translators who can do several languages. I did found the right agency.<br />
Three months ago, I found the agency of Translia while surfing the Internet for my translation needs. The agency has more than 10,000 translators who are capable of translating in 128 languages. These languages include the major ones such as French, Chinese, German, Japanese, English, Spanish, and Italian. You can visit the website and look at the hundreds more of languages that the agency can translate for you. Thus, it is likely that the languages that you need are also covered by these translators from Translia. You never have to worry about your website being inaccessible to your major international markets. All you have to do is to give the agency your complete instructions so that you can get the job that you expect to have. The agency is even hiring more translators to hasten its translation work for you. You can give the agency a single project and have up to 127 different finished products submitted to your inbox. I launched my website successfully and it really has gained me more international customers who do not speak English fluently. You can expect this same service to happen to you too if you will have Translia as your partner.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/hire-a-translation-agency-with-a-hand-over-100-languages.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Having Custom Drawstring Backpacks as Efficient Promotional Item</title>
		<link>http://www.kursrupiah.com/bisnis/having-custom-drawstring-backpacks-as-efficient-promotional-item.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/having-custom-drawstring-backpacks-as-efficient-promotional-item.html/#comments</comments>
		<pubDate>Mon, 06 Sep 2010 03:28:35 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/bisnis/having-custom-drawstring-backpacks-as-efficient-promotional-item.html/</guid>
		<description><![CDATA[I have been searching for the best promotional item to better advertise our company name. With the many choices offered at TheAwristocrat I have chosen their custom drawstring backpacks. These drawstring backpacks work great because they can bear a particular capacity. This is ideal for fundraising and can deliver customized message. Here are the other [...]]]></description>
			<content:encoded><![CDATA[<p>I have been searching for the best promotional item to better advertise our company name. With the many choices offered at TheAwristocrat I have chosen their <strong><a href="http://www.theawristocrat.com/leather-wristbands.html">custom drawstring backpacks</a></strong>. These <strong><a href="http://www.theawristocrat.com/leather-wristbands.html">drawstring backpacks</a></strong> work great because they can bear a particular capacity. This is ideal for fundraising and can deliver customized message.</p>
<p>Here are the other points for choosing this promotional item:</p>
<ul>
<li>Ideal for elementary, senior and junior high school, sororities, fraternities and other educational institutions. You can utilize these backpacks as giveaways throughout the orientation events to acknowledge new students for promoting school spirit or sports events, during social mixes to advertise an organization or in charity events.</li>
<li>Utilize these bags in your company as giveaways, promotional merchandises at tradeshows to increase awareness regarding your offers and services. Conventional ways of marketing and self-promotion may count in a brochure as well as other literature which is more likely to be overlooked with no 2<sup>nd</sup> glance.</li>
</ul>
<p>Grab their attention through thinking innovatively and placing an item in front of them which will not merely acquire their attention but will provide them something tactile to hold compared to a mere piece of paper.</p>
<ul>
<li>Purchase at a low-cost and sell at a high price. These bags are ideal for fundraising. The mark of an efficient fundraising item is it will permit you to maximize your revenue margin but will sustain the quality which is enticing to prospective purchasers. This company’s backpacks are high quality, low-priced that is not merely desirable to shoppers but practical to entrepreneurs.</li>
</ul>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/having-custom-drawstring-backpacks-as-efficient-promotional-item.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>An Opportunity of Continuing Your Study By Student Loan</title>
		<link>http://www.kursrupiah.com/bisnis/an-opportunity-of-continuing-your-study-by-student-loan.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/an-opportunity-of-continuing-your-study-by-student-loan.html/#comments</comments>
		<pubDate>Sun, 15 Aug 2010 08:13:11 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/?p=63</guid>
		<description><![CDATA[There is no need to worry about having no enough money when you want to continue your study after high school graduation because you can take out student loan. you do not need to get confused where to go for student loan since you just need to apply for the loan through online loan portal. [...]]]></description>
			<content:encoded><![CDATA[<p>There is no need to worry about having no enough money when you want to continue your study after high school graduation because you can take out student loan. you do not need to get confused where to go for student loan since you just need to apply for the loan through online loan portal. Prior to making a deal of student loan, you should understand some aspects of the loan.</p>
<p>You should visit Aboutstudentloans.Org for updated information of student loan since it has provided you with reviews of the loan. It is undeniable that you will have an opportunity to upgrade your understanding of student loan for having checked out available articles. Of course, you need to get <a href="http://www.aboutstudentloans.org/" target="_blank">Cheap student loans</a> in order to take advantage and therefore, you should get yourself into disclosure of student loans available at About Student Loans.</p>
<p>As long as you understand all about student loans, it seems that you can benefit from it optimally. For this reason, you should read on all articles available at About Student Loans. On the other hands, you also need to know <a href="http://www.aboutstudentloans.org/psl_trade_school_loan.php" target="_blank">trade school loans</a> as alternative of funding your school fee. For detailed information of the loans, you should browse content of this site.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/an-opportunity-of-continuing-your-study-by-student-loan.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Perfect Pro Logo Designers for Our Business</title>
		<link>http://www.kursrupiah.com/bisnis/perfect-pro-logo-designers-for-our-business.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/perfect-pro-logo-designers-for-our-business.html/#comments</comments>
		<pubDate>Sun, 08 Aug 2010 07:53:13 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/?p=60</guid>
		<description><![CDATA[There are many kinds of things that we could get from the internet. We would only need to click the perfect site to search for anything that we need. As a new businessman who was about to start a new business, there would be lots of information that we would need. We should prepare for [...]]]></description>
			<content:encoded><![CDATA[<p>There are many kinds of things that we could get from the internet. We would only need to click the perfect site to search for anything that we need. As a new businessman who was about to start a new business, there would be lots of information that we would need. We should prepare for the business and the internet would give us some chances to find the perfect information to start the business.</p>
<p>In the internet, there is some info that we might get to support our new business. One of the most excellent sites that we should click would be the Logodesignguru.com. In this site we would be able to get the excellent assistance from the professional <a href="http://www.logodesignguru.com/" target="_blank">logo designer</a>. What is the relation between those professionals with the business? They will create the logo of your business.</p>
<p>It would be extremely important for your business. That is why, in order to make sure that the business would have the perfect logo, you should make sure that your logo would be designed by the pros. In the site above, we would have some chances to get some excellent services from the professional <a href="http://www.logodesignguru.com/" target="_blank">logo designers</a>. It would be excellent for your business.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/perfect-pro-logo-designers-for-our-business.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Epson Stylus SX405 – compact multifunction inkjet printer</title>
		<link>http://www.kursrupiah.com/bisnis/epson-stylus-sx405-%e2%80%93-compact-multifunction-inkjet-printer.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/epson-stylus-sx405-%e2%80%93-compact-multifunction-inkjet-printer.html/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 03:05:42 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/?p=57</guid>
		<description><![CDATA[The Epson Stylus SX405 is a compact device that can print, copy and scan without taking up much space. It offers high-quality printing, scanning and copying, complete with LCD viewer, in one compact space saving product that won&#8217;t clutter your home or office. Running costs are kept to a minimum with a individual printer ink [...]]]></description>
			<content:encoded><![CDATA[<p>The Epson Stylus SX405 is a compact device that can print, copy and scan without taking up much space. It offers high-quality printing, scanning and copying, complete with LCD viewer, in one compact space saving product that won&#8217;t clutter your home or office. Running costs are kept to a minimum with a individual <a href="http://www.cfbsupplies.co.uk/">printer ink</a> cartridges system that uses four ink cartridges one for each of the colours (black, cyan, magenta and yellow) which means only the colours that get used need to be replaced. The cost of the Epson SX405 ink cartridges depends on which type of cartridges you choose, there are the genuine <a href="http://www.cfbsupplies.co.uk/epson-2789/epson-ink-cartridges-21/">Epson ink cartridges</a> which cost £30 for a set or the compatibles which cost £15 a set. The SX405 has some impressive performance figures on paper some of which have obviously been exaggerated by Epson to put it into a better light. The figure that stands out is the claimed 34ppm printing speed which turns out unsurprisingly to be nowhere near the actual maximum printing speed of the SX405. Other impressive figures such as the impressive 5760dpi x 1440dpi print resolution seem to check out however as the SX405 produces excellent print quality for all the documents it prints. The built in A4 flatbed scanner also delivers in terms of quality as well as speed and comes complete with software for photo editing. The photo copier function works without the need for a PC and it also produces good results with a good balance between quality and speed of copying. In general the SX405 is a good all round device but lacks something that it excels in which makes it middle of road compared to some of its competitors.</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/epson-stylus-sx405-%e2%80%93-compact-multifunction-inkjet-printer.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Doing Online Learning in Business Administration to Get MBA Degree</title>
		<link>http://www.kursrupiah.com/bisnis/doing-online-learning-in-business-administration-to-get-mba-degree.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/doing-online-learning-in-business-administration-to-get-mba-degree.html/#comments</comments>
		<pubDate>Fri, 30 Apr 2010 07:40:21 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/?p=50</guid>
		<description><![CDATA[Have you ever known online degree? It is a new way of studying in the university level. Many people have also used this way to get their master degree. They prefer to have online learning because most of them have to work in the afternoon. This way is usually conducted in the night. So, you [...]]]></description>
			<content:encoded><![CDATA[<p>Have you ever known online degree? It is a new way of studying in the university level. Many people have also used this way to get their master degree. They prefer to have online learning because most of them have to work in the afternoon. This way is usually conducted in the night. So, you do not need to resign from your workplace since you can still have this kind of learning method after you work.</p>
<p>There are many universities which have offered online learning. However, if we want to choose this way, we are sometimes confused to choose the best university to do online learning. We should know that not all universities have been accredited by our government. Therefore, we should be really careful when choosing the university. Now, if you want to like to learn about business administration and you want to get your <a href="http://www.aboutonlinedegrees.org/oc/MBA/online_MBA_degree.php" target="_blank">Online MBA degree</a>, you should visit the Aboutonlinedegrees.org. This website will show you some universities which offer online learning for <a href="http://www.aboutonlinedegrees.org/oc/MBA/online_MBA_degree.php" target="_blank">MBA degree</a>. By having master degree in business administration, you can develop your company using enough knowledge that you have.</p>
<p>If you are visiting the website, you can find four universities which provide business administration study program for master degree. You will get <a href="http://www.aboutonlinedegrees.org/oc/MBA/online_MBA_degree.php" target="_blank">MBA online</a> degree from one of those universities and the degree is accredited by the US Education Department. So, if you want to get your master degree by online learning, let’s visit the website now!</p>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/doing-online-learning-in-business-administration-to-get-mba-degree.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>COCA COLA, MOUNTEA, NU GREEN TEA</title>
		<link>http://www.kursrupiah.com/bisnis/coca-cola-mountea-nu-green-tea.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/coca-cola-mountea-nu-green-tea.html/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 04:49:42 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Wirausaha]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/bisnis/coca-cola-mountea-nu-green-tea.html/</guid>
		<description><![CDATA[Iklan: COCA COLA, MOUNTEA, NU GREEN TEA Juri: Djito Kasilo, Syafaad Yazied, Iim Fahima Jachja Iklan: COCA COLA versi Buka Semangat Baru Iklan: MOUNTEA versi Vierra Theme Song Iklan: NU GREEN TEA versi Guy Seeing Lady KW With Passion in Ramadhan with Afgan Keterangan Score: * sangat buruk, ** buruk, *** sedang/standard, **** baik, ***** [...]]]></description>
			<content:encoded><![CDATA[<div>
<!-- 		@page { size: 8.5in 11in; margin: 0.79in } 		P { margin-bottom: 0.08in } 	--><img title="Image" src="http://www.kursrupiah.com/wp-content/plugins/wp-o-matic/cache/96f7a_ad-review.jpg" border="0" alt="Image" hspace="6" width="150" height="123" />Iklan:		COCA COLA, MOUNTEA, NU GREEN TEA</p>
<p>Juri:		Djito Kasilo, Syafaad Yazied, Iim Fahima Jachja</p>
<p><!-- 		@page { size: 8.5in 11in; margin: 0.79in } 		P { margin-bottom: 0.08in } 	--></p>
<p><strong>Iklan:	 	COCA COLA versi Buka Semangat Baru</strong></p>
<p align="center"><img title="Image" src="http://www.kursrupiah.com/wp-content/plugins/wp-o-matic/cache/e15c5_ad-review2.jpg" border="0" alt="Image" hspace="6" width="352" height="288" align="middle" /></p>
<p><strong>Iklan: 	MOUNTEA versi Vierra Theme Song</strong></p>
<p align="center"><img title="Image" src="http://www.kursrupiah.com/wp-content/plugins/wp-o-matic/cache/ea731_ad-review3.jpg" border="0" alt="Image" hspace="6" width="352" height="288" /></p>
<p><strong>Iklan:		NU GREEN TEA versi Guy Seeing Lady <a href="http://www.cosmeticdentistryguide.co.uk/teethwhitening.html">KW</a> With Passion in 		Ramadhan with Afgan</strong></p>
<p>Keterangan Score:   * sangat buruk, ** buruk, *** sedang/standard, **** baik, ***** sangat baik</p>
<p>Juri: Djito Kasilo, Marketing Communications Consultant; Yazied Syafaat, Creative Director Srengenge; Iim Fahima Jachja, Founder, Director Virus C<a href="http://www.Alquran.biz">Q</a>ommunications.</p>
<p><!-- joscomment --></div>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/coca-cola-mountea-nu-green-tea.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>It’s Kentucky Fried China!</title>
		<link>http://www.kursrupiah.com/bisnis/it%e2%80%99s-kentucky-fried-china.html/</link>
		<comments>http://www.kursrupiah.com/bisnis/it%e2%80%99s-kentucky-fried-china.html/#comments</comments>
		<pubDate>Fri, 29 Jan 2010 04:49:42 +0000</pubDate>
		<dc:creator>kursrupiah</dc:creator>
				<category><![CDATA[Bisnis]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Wirausaha]]></category>

		<guid isPermaLink="false">http://www.kursrupiah.com/bisnis/it%e2%80%99s-kentucky-fried-china.html/</guid>
		<description><![CDATA[&#13; Walau bagaimanapun, restoran fastfood memang identik dengan kultur barat. Oleh karena itu, wajar jika strategi marketing mereka selalu dikaitkan dengan upaya lokalisasi, seperti Toni Jack’s yang melibatkan batik dalam upaya gimmick. Namun dalam hal akulturasi, Toni harus belajar banyak dari strategi KFC di China, yang tahun ini menginjak usia 22 tahun dengan lebih dari [...]]]></description>
			<content:encoded><![CDATA[<div>
<td valign="top" colspan="2" readability="99">&#13;<br />
				 	<!-- 		@page { size: 8.5in 11in; margin: 0.79in } 		P { margin-bottom: 0.08in } 	-->
<p>Walau bagaimanapun, restoran fastfood memang identik dengan kultur barat. Oleh karena itu, wajar jika strategi marketing mereka selalu dikaitkan dengan upaya lokalisasi, seperti Toni Jack’s yang melibatkan batik dalam upaya gimmick. Namun dalam hal akulturasi, Toni harus belajar banyak dari strategi KFC di China, yang tahun ini menginjak usia 22 tahun dengan lebih dari 2500 outlet—menjadikannya chain restaurant terbesar di negara itu. Bagaimana persisnya?</p>
<p><strong>Penulis/ Riset: Iski	Foto: Istimewa</strong></p>
<p> &#13;&#13;   	 	 	 	 	<!-- 		@page { size: 8.5in 11in; margin: 0.79in } 		P { margin-bottom: 0.08in } 	-->
<p>Harus diakui Jakarta telah kehilangan salah satu ikonnya, yaitu huruf M raksasa di Thamrin, yang saat ini ditutupi kain hitam dan digantikan dengan lambang bajak laut bernama Toni Jack’s dengan pakaian hijau-orange. Tidak hanya di Sarinah, tapi Ronald saat ini memang sudah digusur dari semua restoran McDonald’s yang lisensinya sempat dimiliki Bambang Rachmadi. Toni menyapa orang-orang dengan ‘paket marah’ dan slogan ‘better than that one’—tentunya kita tahu siapa yang dimaksud dengan ‘that one’ itu.  </p>
<p>	Toni tahu bahwa sebagai bajak laut, ia tidak bisa diam saja, meski diuntungkan dengan beberapa lokasi ‘kapalnya’ yang strategis. Toni lalu berusaha mendekati masyarakat Indonesia melalui strategi kultural, yaitu mengaitkan batik, yang sedang menjadi topik hangat, terlebih setelah tanggal 2 Oktober itu. “Gratis eskrim setiap hari Jumat bagi anda yang memakai batik,” kata Toni.  </p>
<p>	Mungkin memang harus menunggu beberapa waktu untuk melihat apakah Toni akan mendapatkan banyak harta karun dari kebaikan hatinya itu, tetapi jika Toni sempat bertemu dengan Kolonel Sanders pada tahun 1987, ia pasti bisa mendengar kisah sang kolonel yang murah senyum itu mengenai bagaimana KFC, sebuah simbol barat bisa begitu dicintai di Cina, negara yang awalnya memiliki kebijakan yang sangat bertentangan dengan negara asal KFC.</p>
<p>	Rumah pertama Sanders di China terletak dekat dengan lapangan Tiananmen, yang juga lokasi ikonik di China—dua tahun kemudian, tepatnya tahun 1989, lapangan Tiananmen menjadi saksi sejarah revolusi berdarah di China. Pada dua dekade kemudian, KFC mendirikan rumah-rumah yang lain di seluruh China sehingga mencapai angka 2500 outlet di 280 kota, sebuah angka yang disebut-sebut sebagai fenomenal—bahkan tahun lalu saja sales tahunannya mencapai $2 triliun. Jumlah rumah Sanders ini jauh melebihi jumlah rumah Ronald—hanya sekitar 800, termasuk diatas local chain yang juga berkembang di China, seperti Zhen Gongfu, atau Ajisen Ramen yang berasal dari Jepang. Namun dengan pertumbuhan outlet baru yaitu rata-rata 300 pertahun, hampir bisa dipastikan KFC akan sulit terkejar, bahkan mungkin bisa melebihi rumah Sanders di kampungnya, Amerika Serikat. Popularitas ini, bahkan membuat KFC sering disebut sebagai Kentucky Fried China.  </p>
<p>	Kesuksesan ini, menurut Warren Liu, penulis buku “KFC In China: Secret Recipe for Success”, adalah berkat dari kekuatan konteks, orang-orang, strategi dan eksekusi. “China adalah pasar yang sukar karena keberagaman dan kerumitan budayanya, faktor geografinya, dan lingkungan bisnis yang berubah terus menerus,” tulis Liu.  </p>
<p>	Pada lingkungan seperti ini menurut Liu, yang menjadi keuntungan kompetitif KFC adalah kecepatan dalam hal memutuskan dan mengeksekusi strategi penetrasi pasar. Hal ini dimungkinkan karena sebagian besar pimpinan awal KFC adalah mereka yang kemudian dikenal sebagai “Taiwan Gang”. “Mereka memiliki pengalaman berpuluh-puluh tahun di industri makanan siap saji,” jelas Liu. Yang juga penting, kata Liu, meski banyak yang berlatar belakang pendidikan dari barat, mereka adalah orang-orang yang juga beretnis China, dan secara alamiah mengerti karakter pasar yang mereka hadapi, dan mempermudah proses consumer insight. “Pemahaman ini membawa keputusan intuitif yang menghemat banyak waktu,” tambah Liu.  </p>
<p>	Intuisi ini kemudian melahirkan product localisation, yang juga bagian penting dari kesuksesan KFC di negara dengan penduduk terbanyak di dunia itu. Dengan daging ayam sebagai core product, KFC juga diuntungkan karena sebagian besar penduduk China memang mengkonsumsi ayam, selain daging babi yang juga disukai. “Ini adalah keuntungan alami KFC dibandingkan McDonald’s,” tambah Liu.  </p>
<p>	Selain menu original KFC yang juga diterima oleh konsumen, KFC juga memenuhi selera lokal dengan menyediakan menu seperti congee atau bubur ayam khas China untuk sarapan, Beijing Chicken Roll ala Bebek Peking yang terkenal, disajikan dengan saus seafood, dan Spicy Diced Chicken yang menyerupai hidangan ala Sichuan. Selain akar lotus, inovasi terbaru KFC adalah Youtiao, sejenis donat khas China yang selalu ada dalam menu sarapan mereka.  </p>
<p>	KFC di China berada dalam pengelolaan parents company YUM! Brands bersama dengan Pizza Hut dan Pizza Hut Express. Meski KFC di China terhitung sebagai bintang dengan kontribusi lebih dari 20% terhadap global revenue dari YUM! Brands, perusahaan yang berpusat di Louisville Amerika Serikat ini terhitung sangat agresif dengan tetap meluncurkan chain baru termasuk restoran tradisional China, East Dawning. “Saya rasa mereka ingin menutup segala kemungkinan lahirnya kompetitor lokal yang potensial, dan East Dawning adalah senjata mereka,” tulis Liu.  </p>
<p>	Meski demikian, menurut Liu, KFC jangan terlalu ekspansif dan jor-joran dalam mengenalkan produk-produk baru, namun harus menjaga kualitas, rasa dan strategi harga. “Yang juga penting adalah regenerasi dari Taiwan Gang kepada orang-orang China itu sendiri, bukan dengan alasan altruistik tapi karena orang-orang lokal akan jauh lebih mengerti karakteristik market,” kata Liu yang juga merupakan pria di belakang kesuksesan KFC di China ini.  </p>
<p>	Senada dengan Liu, Sam Su yang mengepalai YUM! Brands China mengatakan bahwa di negara seperti China, setiap perusahaan harus mencoba model baru. “Kami bahkan menyediakan menu yang serupa dengan makanan-makanan yang bisa diperoleh orang-orang China dari warung-warung pinggir jalan ketika mereka pulang bekerja,” jelas Su sebagaimana dikutip dari sebuah situs.  </p>
<p>	Situs itu juga menyebutkan bahwa preferensi orang China terhadap KFC jarang sekali pada menu ayam gorengnya, sebagaimana diakui oleh He Qi, seorang pria yang mengunjungi KFC tiga sampai empat kali seminggu untuk makan ikan, bubur, dan egg tarts.  </p>
<p>	Menurut Lucy Wu, Deputy Head Asosiasi Franchise dan Chain Store China, kesuksesan KFC di China memang karena strategi lokalisasinya. Hal ini bahkan membuat model bisnis KFC di China akan diadaptasi di Amerika sebagaimana dituturkan oleh David Novak, petinggi YUM!. Novak berencana akan meningkatkan menu sarapan, penjualan sore hari, dan lebih banyak pilihan untuk minuman dan makanan penutup.   </p>
<p>	Mungkin tampak sederhana, tapi pengenalan terhadap selera lokal memang sangat krusial jika produk lahir dari kultur non lokal. Di Indonesia, yang karakter asianya mirip dengan China, pendekatan serupa mungkin bisa dilakukan, sehingga Toni Jack’s mungkin akan berganti nama menjadi Tono Jojo, dan “paket marah” menjadi “paket ramah”. Bagaimana Toni?</p>
<p></p>
<p> <!-- joscomment --></td>
</div>
]]></content:encoded>
			<wfw:commentRss>http://www.kursrupiah.com/bisnis/it%e2%80%99s-kentucky-fried-china.html/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
	</channel>
</rss>

